Hometown Soccer Holdings is a partnership between KKR and Major League Soccer formed to centralize and scale the commercial operations of MLS NEXT Pro, launching clubs in targeted markets, developing purpose-built stadiums, and strengthening the league's fan experience and commercial capabilities.
We build and operate professional clubs that compete, develop talent, and reflect the identity of their cities. Each club is locally rooted and nationally supported.
We develop soccer-first, multi-use venues designed for year-round use: sports, live events, and community engagement.
We provide brands and partners with integrated access across clubs, venues, and markets, delivering scalable, multi-platform partnerships.
We design and deliver best-in-class fan experiences that bring our venues to life. From matchday to year-round programming, we create environments that engage fans, attract new audiences, and drive sustained attendance.
Our clubs accelerate player development through elite environments and a clear pathway to MLS and global opportunities.
